About Us
A Bold Start
Royal Coffee Roastery was acquired in early 2025 with a clear vision: to take a well-loved local roastery and turn it into a proudly South African brand with international standards. For us, coffee isn’t just roasted beans — it’s an opportunity to spark ambition, build community, and create moments worth sharing.
Our Mission
Inspire Connection
Coffee tastes better when it’s shared.
Fuel Ambition
The right roast powers big dreams.
Ethical Choices
From bean to cup, we source responsibly.
Memorable Moments
Every cup should be worth remembering.
Exceptional Beans
What We Do
We roast exceptional beans and make sure they get to you in the freshest, most flavorful way. Whether you’re a café owner, a home brewer, or just someone who loves a good cup, we’ve got you covered with:
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Freshly roasted single origins & blends
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Wholesale supply for cafés & restaurants
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Barista training & support
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Coffee equipment & servicing
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Custom roasting for private labels
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Direct-to-consumer beans & brewing gear
Our Royal Family Extends Beyond Coffee
We believe coffee is a platform for growth. That’s why we support local businesses, create jobs, host mentorship talks, and get involved in community events and fundraisers. Every bag of beans you buy fuels more than your morning — it fuels people and possibilities.
The Bean Team
Danie Jacobs
Owner & Head Roaster
Setting the direction, roasting with precision, and building lasting client relationships.
Jerry “Shorty” Bereng
Ops & Barista Trainer
The man who keeps everything running smoothly and ensures quality in every cup.
Janke Jacobs
Marketing & Social Media
Sharing our story with creativity and passion.
Support Team
From packaging to equipment care, they keep Royal Coffee moving forward.
“The Future is Royal”
Our dream? To build the Royal Castle — a hub for coffee lovers (and a fun indoor play space for kids). We’re also shaping Royal Coffee into a franchise-ready brand, expanding online sales, and opening a flagship café that will showcase coffee at its best.
Because for us, the journey is just beginning — and we’d love you to be part of it.
Have a Question?
Do you only sell to cafés and restaurants, or can individuals buy too?
Both! We supply wholesale to cafés, restaurants, and offices — but coffee lovers can also shop directly from us online or at our roastery. Everyone deserves great coffee.
Do you only sell to cafés and restaurants, or can individuals buy too?
Both! We supply wholesale to cafés, restaurants, and offices — but coffee lovers can also shop directly from us online or at our roastery. Everyone deserves great coffee.
Do you offer custom blends or private label roasting?
Yes. If you want your own signature blend or private label, we’ll work with you to create a roast that matches your flavor profile and brand identity.
I need help with my coffee equipment
We’ve got you covered. From espresso machines to grinders, we supply, service, and maintain equipment — making sure your coffee setup runs smoothly.
